In other words, what is the secret of boohoo’s success as compare to other brand? Boohoo has a massive global distribution center. Its strategy involve making small quantities of clothes and then quickly accumulate production of the clothes so that the sell best. Boohoo has inspired many other online shopping for many reasons. Some are cited as follows.
Spent more to get much /extension of a distribution center
Boohoo moved its pretty little thing distribution to a new site. This resulted to additional cost of over £6.4M including the cost of moving from one site to the others. Operating two sites together with each other was not an easy task. The distribution network which boohoo has put in place is capable of generating £30bn in net sales. This is satisfactory and erases the cost of production which was very expensive. It spent more to gain much. The cost of production becomes meaningless when we realize such sales.
The quality of its product
The group designs, source, market and sell great quality clothes, shoes, and accessories at an unconquerable price. This has helped it to grow from a single brand into a major multi-brand on line retailer. Leading the ecommerce market around the world with more than 10M active customers satisfy of the products. With such a huge number of customers the website gained many profits on sales.
The group has improved margins on its product by controlling stocks and paying more attention on client’s proposals. With these customers feels free and understood. A mood of confidence is created between the retailer and the customer. If you are a consumer in the European economic area, you have the right to cancel a contract if you change your mind. All this easiness of communication make a customer come back again and again to visit the website.
Customer’s feedback on product
Satisfied costumers express themselves on the provided commentary section. Most people take into consideration other point of view before shopping. Therefore, the positive comment left by satisfied customer pushed future clients to purchase from the shop. Briana a fashionista expert said “I’ve ordered from them multiple times and they have pretty good quality of clothing especially for the price”, another comment like that of Maggie s. “it depends on what you buy, but the majority of things I’ve gotten from boohoo are really good quality” and the comments goes on and on. Such comments can only flattered future customers. With all these boohoo is the place to shop.